I have my hands on a product from the OUAI product line created by Jen Atkin, hairstylist to Bella Hadid, the Kardashians/Jenners, Chrissy Teigen and many more. I wanted to buy everything, but I refrained and thought I should test out one product to start with to check if the hype is justified. I have started with the wave spray in the mini bottle. I have sort of shoulder length hair with lots of layers because its so thick- if you’re thinking shag, you’re bang on. I like to have a tousled, wind swept look which happens to be one of Jen Atkins well known styles which she creates using the wave spray to give the hair some texture.
So, for starters the product smells amazing, like a great perfume for your hair. It’s not at all a heavy smell or one that smells distinctly of anything particular, but it smells sophisticated in a fresh from the salon way. It’s important when applying it to have it a fair distance away from your head, so that the spritz isn’t too heavy on one area as this can make it clumpy and sticky. However, applied lightly over the hair, this spray is far less heavy and sticky feeling than any other I have tried before- this includes Bumble and Bumble surf spray. I applied it after curling my hair and before brushing it out to help retain just the right amount of tousled wave. I ruffled a little more through my hair before leaving the house. It’s definitely important not to go overboard otherwise it can spoil the light feel of the product.
I would definitely buy this product again and I’m really keen to try more from the OUAI hairline.